PC Tan Expo Invigorates Optimistic Crowd

February 12th, 2019

Beautiful weather, a remarkable venue, and industry optimism set the stage for a spectacular experience, and the tanning industry’s premier event once again exceeded all expectations. A packed house of hundreds of tanning business owners, staff and vendors brought energy, excitement and positive vibes to the 2019 PC Tan Expo at the Hilton Hasbrouck Heights, just outside of New York City, on Feb. 9.

Attendees got a step up on the competition with great deals on equipment and products, advice from industry leaders from every aspect of the business, and an additional boost in enthusiasm from networking with their tanning peers.

“There was a real feeling of optimism in the air about the direction the industry is headed,” says PC Tan CEO Susan Miller. “That attitude was certainly boosted by all the exciting new equipment and product options, inspiring presentations from prominent industry figures, and a reminder of how much fun working in this business can be.”

The highest revenue-generating KBL tanning beds were on full display alongside the best the industry has to offer in sunless and wellness equipment and tanning products. Salon owners were eager to take advantage of the best deals of the year on game-changing units from KBL and Sportarredo, sunless and wellness equipment, tanning lotions, products and accessories. Attendees also got the chance to experience first-hand the magnificence of the brand new KBL 7000 Alpha extraSun, as well as the Cryo XR Cryotherapy Chamber from Cryo Innovations.

The high energy infused the main stage, where attendees enjoyed presentations from some of the industry’s biggest names. American Suntanning Association Executive Director Matt Russell roused the crowd with an introductory message and delivered a full update on the salon association’s efforts to strengthen the industry. Keynote Speaker Dennis Ligon, owner of 21 Sundays Sun Spa Shop locations in Virginia, provided an inspiring message about the obstacles he and others have overcome to achieve success. Reality TV celebrity and the face of her own tanning line, Jenni “JWOWW” Farley, created some additional buzz, taking time to meet and greet and take photos with attendees.

PC Tan Vice President of Sales Paul Manke also took the stage and introduced some attendees that have made monumental impacts on their businesses by investing in flagship sunbeds from KBL in recent years.

“There’s nothing we value more than hearing from our salon partners about how the equipment we’ve helped them select has made such a tremendous difference for their businesses,” Miller says. “So, we wanted all of the other attendees to also have the chance to hear about their experiences directly.”

Dozens of attendees also walked away with raffle drawing prizes, highlighted by a KBL hurricane stand-up tanning unit, worth $14,000, that went to Michael & Grace Dzembo, owners of Vibes Tanning Salon in Green Island, NY. Other prizes included a Norvell Handheld Spray Machine & Kit, Smart TVs, Apple Air Pods, gift certificates from PC Tan and other leading vendors, and much more.

PC Tan looks forward to helping all tanning businesses maintain optimism and enhance success throughout 2019 and beyond. We are also pleased to announce that you can also mark your calendars for the 2020 PC Tan Expo that will once again be held at the beautiful Hilton Hasbrouck Heights on February 7th and 8th.

Call 800-FAST-TAN today, and let PC Tan help you grow your business.